There are some ways to go about the restoration of a label. One, to bring new products and thus change the composition of the mark or two, bring a new perspective to the old line seems completely again from another angle. In this case, Reebok revives its Fall / Winter 2010 Classics Collection with a bang, a rope in the iconoclastic photographer of fashion, Terry Richardson for a session in New York for Vice magazine.
New York photographer, Richardson is best known for his provocative images that pushed the limits of the audience for comfort, often in terms of exploration of sexuality, and link it to the classics with Richardson not only gives the brand a decidedly New York view for the campaign, but also gives an advantage Reebok provocative, energetic.
The session includes key products such as crop yield Runner Paris, nylon CL, which had been popular since 1986, Berlin and the new models of the fly line generation, as the nervous system and Down Funk Ree Ree.
Matt Elek, Group Vice magazine editor could have said it better than "The shooting was definitely fun, there is a natural synergy between the bold and provocative nature of the magazine, and challenging the mentality of Reebok brand."
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